Preparing content
Prepare copy and photos that help people understand your offer. A practical checklist of things to review before publishing.
Read the guide
Write the way you talk to your customers.
A website should answer real questions. A specific offer, plain language and well-chosen photos matter more than the number of paragraphs.
Explain what you offer
For each service, describe who it is for, its scope and the next step. Replace general promises with specifics. Add data, figures and reviews only when you can confirm they are true.
Match images to the content
Choose clear photos that show the product, the work or the result of the service. Make sure you have the rights to use them. Prepare short alternative descriptions for important images.
Check everything before publishing
Read the text on a phone. Test the links, check the contact details and remove outdated information. Decide who will come back to these materials after launch.
Materials ready for the build
Check that your copy and photos are complete. Keep a list of anything still missing.
Write
Explain your offer in plain language and answer your audience's questions.
Choose images
Pick materials related to the content and send the original files.
Check everything
Read the page on a phone, verify the details and test the links.
Questions and answers
How long should a service description be?ExpandCollapse
Long enough to answer the customer's questions. Start with a short explanation and split the details into readable sections.
Are photos from a phone good enough?ExpandCollapse
They can be, if they are sharp, well lit and fit the design. Send the original files rather than versions compressed by a messaging app.
What should I prepare for the contact section?ExpandCollapse
Up-to-date contact details, your preferred way of being contacted and the information needed to handle an enquiry. Legal texts and consents should reflect how data is actually processed.
Let's make room
for your project.
Tell us what your business needs.
Together we will agree on the next step.